SERVICES

Synapses has earned a reputation for providing results-oriented, proprietary communication products for the retirement services industry. As Synapses continues to grow and enhance its market-leading, proven products, the same skilled Synapses team is also available to develop value-creating assets customized for any particular 401(k) provider.

The following list represents several types of custom-built solutions that continue to be created by Synapses’ developers specializing in the retirement services industry:

• Data Mining

  - Synapses provides comprehensive analysis at the plan level, product level or entire book-of-business level in order to identify and address target groups for revenue-generating communications.

• Call Center Support

  – While sending personalized information to 401(k) participants, providers often report receiving a variety of new types of questions arriving through call centers. Synapses provides 401(k) providers’ Customer Service Representatives (CSRs) with custom homepages for each participant that securely and efficiently houses complete images of all communications and charts sent to the particular participant. This CSR support also provides “what if” calculators, analysis tools, cross-sell identification and referral tracking.

• Statements

  – Synapses specializes in simple integration of data sources to provide thorough, results-oriented statements. Specialized quarterly statements can be created, combining data from existing internal statement data files with data files from other internal products or third party bundled product providers. This Synapses service proves especially helpful, as it eliminates the high cost and negative impression associated with mailing of multiple statements each quarter.

• Tactical Solutions

  – Synapses can quickly provide the retirement services industry with Web sites proven to be effective in delivering quick-hit solutions designed to win new business while also retaining potentially troubled accounts.

• Client Relationship Management

  – In an effort to avoid the extremely high costs associated with the customization of generic CRM systems, Synapses provides the retirement services industry with customized CRM systems that include retirement services functionality, including call reporting, aggregate level-of-business reporting, support for the RFP process, and external data feeds. By providing a simplified, streamlined CRM system focused on the specific needs, Synapses saves providers the headaches and expense of adding such functionality to other expensive CRM systems.

• Proprietary Solutions

  – 401(k) providers continually strive to differentiate themselves from the competition. In parallel, Synapses specializes in the building of systems specifically designed to leverage competitive advantages. Synapses takes what a provider knows makes it stand out, scales it and builds competitive barriers to protect it.

• Legal Document Management

  – Synapses creates and implements internal systems for the retirement services industry that seamlessly connect sales, conversion, legal and relationship management teams, allowing them to efficiently work together during the planning and creation of vital legal documents. Providers have trusted Synapses technology and services to manage the creation of hundreds of thousands of these sensitive documents.