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Genesis Healthcare Corporation Selects Targeted 401(k) Education Program from Synapses



CHARLOTTE, N.C. – September 18, 2006 – Synapses, Inc., a leading provider of personalized 401(k) education, products and services, today announced that Kennett Square, Pennsylvania-based Genesis Healthcare Corporation (NASDAQ: GHCI) reports significant results after implementing a targeted 401(k) education program managed by Synapses.

Synapses, working alongside Wachovia Retirement Services, the provider for the Genesis Healthcare 401(k) program, designed a custom participant education campaign for Genesis, helping the company target at a specific employee segment that had been shown to have lower participation rates compared to the company as a whole.

Consisting of more than 6,000 employees, the target audience had not participated in the 401(k) plan at the time the report was distributed. Synapses tailored one of its innovative reports, adopting Genesis Healthcare branding, and included photo images tailored to the report recipient's age, gender, and line of work.

Wachovia Retirement Services worked with Synapses to ensure the program's success. "Genesis Healthcare is one of our premier accounts," said Victoria Sharkey-Rossi, vice president & relationship manager at Wachovia Retirement Services. "When we bring in a boutique firm to meet a specific need, we want to make sure we have got the confidence that they'll come through. We have found Synapses to be very flexible in their approach, and very professional."

"Synapses was a pleasure to work with, and they continue to provide a level of service that we have come to expect throughout our more than four-year relationship with them," said Meryl Goodrich, retirement services manager at Genesis Health Care Corporation. "We expect great results from Synapses' targeted program and we look forward to their follow-up results measurement."

About Genesis HealthCare Corporation

Genesis HealthCare Corporation (NASDAQ: GHCI) is one of the nation's largest long-term care providers with over 200 skilled nursing centers and assisted living residences in 13 eastern states. Genesis also supplies contract rehabilitation therapy to over 600 healthcare providers in 20 states and the District of Columbia. Visit www.genesishcc.com.



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