Leveraging technology & personalized communication to create powerful response

The (k)larity Group to Offer Synapses’ Products



CHARLOTTE, N.C. – April 14, 2008 – Synapses Inc., a leading provider of personalized 401(k) education, products and services, today announced that Athens, Georgia-based The (k)larity Group, an independent firm focused on retirement plan consulting and individualized 401(k) education and advice, has selected Synapses as its exclusive provider of personalized education materials. The (k)larity Group, a member firm of National Retirement Partners (NRP) will offer its clients Synapses’ 401(k) and retirement income education materials as part of their comprehensive services.

Industry Veterans Leverage Synapses Technology

Already used by some of the country’s largest financial services firms and financial advisors, Synapses’ solutions will add important tools for The (k)larity Group in their fast-expanding firm designed to provide customized participant advice through one-on-one meetings and comprehensive sponsor-level services. The (k)larity Group serves as a uniquely hands-on firm that serves as an advice specialist for retirement plan participants nationwide.

“With state-of-the-art materials and technological innovation, Synapses is pleased to work with The (k)larity group and arm their consultants with the tools needed to provide their clients with the most comprehensive, individualized services possible,” said Jim Saunders, President of Synapses. “The demand for quality 401(k) education is growing exponentially, reinforcing the significance of the Synapses-(k)larity partnership. Synapses’ company objectives directly align with (k)larity’s mission to put the highest quality education tools in the hands of any size retirement plan sponsor.”

Complementing their consulting services, The (k)larity Group’s experienced advisors will offer clients Synapses’ targeted personalized education pieces as well as interactive analysis tools used in one-on-one meetings with participants.

“Initially, we came to Synapses with a new vision for state-of-the art personalized education materials to complement our one-on-one participant advisory services,” said Todd Lacey, Founder and Managing Partner of The (k)larity Group. ”After a few hours of meeting with the Synapses team, we were delighted to find out Synapses had already implemented the vision. Additionally, Synapses’ system proved to be flexible and customizable to our style of delivery.”

With more than 10 years of experience in perfecting its Retirement Income Reports, Synapses has gained significant momentum over the last 18 months, with several new clients being added in the latter half of 2007. Continued growth is foreseen in volume from existing clients as well as new client demand due to the emerging need for state-of-the-art participant education at a compelling price point.

About The (k)larity Group

The (k)larity Group, member firm of National Retirement Partners, is an independent consulting firm dedicated to the corporate retirement plan market. (k)larity’s two main goals when working with a retirement plan: Help plan sponsors understand and manage the fiduciary responsibilities that go along with offering a retirement plan to employees; and help plan participants understand how much to save and how to invest their retirement plan money in order to increase their likelihood of financial success at retirement. The (k)larity Group strives to help its clients have a retirement plan that works, through expertise, proactive service, and education. For more information, call 877-534-4030 or visit The (k)larity Group Web site at www.theklaritygroup.com.

About Synapses

Synapses Inc. is a leading innovator in personalized 401(k) education, products and services. Providing comprehensive process analysis, custom software design and implementation, as well as personalized education product development and delivery, Synapses has produced hundreds of thousands of individual personalized 401(k) education reports. By offering 401(k) providers, sponsors and financial advisors customized products, Synapses uses a proprietary product delivery infrastructure to provide astoundingly effective education that offers unique scalability to meet the demands of the retirement services market. Founded in 2005, Synapses is headquartered in Charlotte, North Carolina. For more information, please call 704-321-4747 or visit the Synapses Web site at www.synapses.com.

©2008 Synapses Inc. All rights reserved.



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