Leveraging technology & personalized communication to create powerful response

Major National Retirement Services Provider rolls out Synapses' Financial Advisor Solution for Personalized Campaign

CHARLOTTE, N.C. – March 13, 2006 – Synapses, Inc., a leading provider of personalized 401(k) education, products and services, today announced that a major national retirement services provider has selected Synapses' solution for a personalized 401(k) enrollment and participation education campaign. The retirement services provider recently rolled out the Synapses solution to its vast financial advisor channel partners.

Using the Synapses solution, the retirement services provider's financial advisor partners will target their 401(k) participants through a comprehensive campaign that includes an announcement postcard, a personalized education piece that including sponsor branding, financial advisor branding, detailed follow up results measurement, and targeted follow up communications.

Through Synapses' innovative technology, financial advisors have the ability to request reports from the provider while the provider utilizes Synapses' Workflow Web site to manage the entire campaign.

"Synapses stands ready to maximize all communications to 401(k) partipants by providing solutions specifically tailed to meet the needs of all involved," said Jim Saunders, President of Synapses. "With the recent use of our financial advisor-oriented solutions, one of the nation's leading retirement services providers is benefiting from our extensive expertise in delivering effective communication to 401(k) participants and the needed corresponding management tools for providers."

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